Introduction
In the dynamic world of Media & Entertainment, orchestrating seamless events is paramount. MIPCOM Cannes, is the world’s largest entertainment content market, with 12,000 delegates from 110 countries attending. The show is a fast-paced melting pot and hive of activity, with thousands of tightly choreographed meetings, screening and pitches happening over the 4 days in venues across the city as well as in tents, chalets, stands and spaces at the Palais de Festivals.
To run 1,000s of meetings across 100s of spaces for 1,000s of sales people and delegates is no mean feat. Rock solid technology from pre-site, to reception, to meeting rooms on and off-site, along with deep post-show data and insight is vital.
This case study delves into how six of our clients who exhibited at MIPCOM, within the Media & Entertainment industry, harnessed the power of gther’s scheduling and meeting management tool Sync to streamline their event management and client experience at the show.
Challenges with Event Management at Tradeshows
Before embracing Sync, our client’s Events Teams faced the daunting task of managing their complex meeting schedules and the large number of resources within their large exhibition spaces at MIPCOM, via traditional and manual methods of event management with spreadsheets and back-and-forth emails.
The manual co-ordination between their sales and marketing teams, to book in meetings and lunches at the exhibition; whilst accommodating last-minute changes with the traditional methods were becoming inadequate for the fast-paced and ever-evolving nature of the industry and their tradeshows.
Sync: A Game-Changer for Tradeshows & Exhibitions
Sync has emerged as the secret weapon for a great number of Events Teams, across a multitude of industries, providing a comprehensive and user-friendly platform that gives time and resource back to events teams, by empowering their sales & marketing teams to take control of their own bookings; whilst allowing the Events Team to keep control of the resource usage on their stand at MIPCOM.
The innovative features, tailored to the unique demands of the industry, empowered them to navigate the event with unparalleled ease to deliver a remarkable return on investment, with on-demand reports giving them instant insights into the show statistics and resource usage.
Sync’s features allowed our clients to navigate MIPCOM Cannes with unprecedented efficiency.
Key Benefits Realised by our Clients
Upon adopting Sync, our clients observed significant benefits and positive outcomes, including:
- Efficient Schedule Management: Sync’s intuitive interface allowed the Sales & Marketing Teams to create, manage, and adapt schedules in real-time. Allowing the Events Team to seamlessly coordinate meetings, lunches, and networking events, ensuring a synchronised experience for all participants.
- Resource Optimisation: Leveraging the platform to efficiently manage valuable resources such as meeting rooms, meeting tables, and VIP lounges, gave great visibility into resource availability minimising conflicts and maximising the impact of their presence at MIPCOM Cannes, with real-time insights with the reports available.
- Quantifiable ROI: All of our clients reported a five star experience, with not only a reduction in the time and effort invested in event planning but also measurable returns on investment. Sync’s impact extended beyond the event, contributing to post-event analysis and strategy refinement.
Here’s what our clients had to say:
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“It was my first time using gther and we had a detailed introduction on how to use the system which was very helpful. I think the system itself was easy to use and it worked seamlessly at our 4 day event with no problems.”
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“Gther has a great streamlined platform which is extremely user-friendly and efficient. The Gther team are friendly and always willing to go the extra mile – having support like that is invaluable!”
Take a look at what all of our customers have said, on our G2 page https://www.g2.com/products/gther
What is MIPCOM?
Celebrated as ‘the mother of all entertainment content markets’, and happening every October, MIPCOM is the most anticipated week for global decision-makers to compete for new series, source international production partners, and set the development agenda for the coming year and beyond.
Deals get done through a magical mix of networking events and unlimited planned and serendipitous business opportunities from morning until night, all against the backdrop of the Cannes’ fabled Croisette on France’s Côte d’Azur.
Beyond MIPCOM – home from home in Cannes
We’ve got decades of combined experience working at shows in Cannes at the Palais, from MIPIM to MIPTV, MAPIC, MIP Junior and the Cannes Lions festival. We understand the unique challenges and opportunities the city and Palais offers, and have deep ties to local and returning teams from AV team to agencies and brands. Our software was forged hand-in-hand with these teams, and is particularly suited to the types of events run in Cannes.
Event tech that doesn’t save brands time is failing. In the words of the organisers RX France, we’re in the business of helping build businesses.
