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Case Study: MIPCOM Cannes, turning chaos into collaboration

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gther Marketing
gther Marketing
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”Sync really has saved us a lot of time and stress when trying to manage and coordinate on-site meetings at our tradeshows and has made our events more seamless than ever.”


In the dynamic world of the Media & Entertainment industry, delivering seamless experiences at events is paramount; and it is no different for MIPCOM Cannes, the world’s largest exhibition of international production studios and leading distributors.

The 4-day show is a fast-paced, hive of activity, hosting tens of thousands of delegates, every year – connecting buyers & suppliers through meetings, screenings and pitches at the Palais de Festivals and venues across the city of Cannes.

MIPCOM provides every Events Team with a unique planning challenge of organising the meetings over the 4 days for the thousands of delegates.

This customer story delves into how 6 of our clients, harnessed the power of gther’s Syncplatform, to schedule & manage their meetings to streamline their event management processes and client experience at the show.

Challenges with event management at tradeshows

Before embracing Sync, our clients faced a daunting task of managing complex meeting schedules, for the large number of resources within their exhibition spaces, at MIPCOM, via traditional and labour-intensive methods of event management, such as spreadsheets and back-and-forth communication via email.

The manual co-ordination between their sales and marketing teams, to book in the meetings and hospitality; as well as needing to accommodate a multitude of last-minute changes to the daily schedules, meant that the traditional methods used to by the event’s teams quickly became inadequate for the fast-paced and ever-evolving nature of the industry and their tradeshows.

What problems is gther solving and how is that benefiting you?

We have a huge event with hundreds of clients and meetings all within just a few days and gther allows us to create a meeting booking system that we can cater to our very specific needs. Not only can we book hundreds of meetings, but then also use it to check-in and gather reports post-event. It is a platform that looks after the whole process.

– G2 Review by a verified user in Broadcast Media

Key benefits realised by our clients

Synchas emerged as a secret weapon for organising exhibitions, giving time and resource back to Events Teams, by empowering sales & marketing teams to take control of their own client and prospect meeting schedules; whilst still giving the Event organisers the overall control of the resource usage within their exhibition space at MIPCOM.

Quantifiable ROI: all our clients reported a five-star experience, after using Syncat MIPCOM, seeing not only a reduction in the time and effort invested in the event planning but also due to having the data they needed at their fingertips, giving measurable insights into their return on investment – extending Sync’s impact beyond the event, contributing to post-event analysis and strategy refinement, for future events.

Efficient meeting management: giving Sales & Marketing Teams the ability to create and manage their own client & prospect meetings, in real-time, allows for a synchronised experience for all stakeholders, internally & externally.

Resource optimisation: Sync’s Booking Overview gives everyone great visibility into the resource availability on the exhibition stand, minimising conflicts & maximising the impact of our client’s presence and investment at MIPCOM Cannes 2023.

Here’s what our clients had to say:

⭐ ⭐ ⭐ ⭐ ⭐

“It was my first time using gther and we had a detailed introduction on how to use the system which was very helpful. I think the system itself was easy to use and it worked seamlessly at our 4 day event with no problems.”

⭐ ⭐ ⭐ ⭐ ⭐

“Gther has a great streamlined platform which is extremely user-friendly and efficient. The Gther team are friendly and always willing to go the extra mile – having support like that is invaluable!”

Take a look at what all of our customers have said, on our G2 page

What is MIPCOM? 

Celebrated as ‘the mother of all entertainment content markets’, and happening every October, MIPCOM is the most anticipated week for global decision-makers to compete for new series, source international production partners, and set the development agenda for the coming year and beyond. 

Deals get done through a magical mix of networking events and unlimited planned and serendipitous business opportunities from morning until night, all against the backdrop of the Cannes’ fabled Croisette on France’s Côte d’Azur. 

Beyond MIPCOM – home from home in Cannes 

We’ve got decades of combined experience working at shows in Cannes at the Palais, from MIPIM to MIPTV, MAPIC, MIP Junior and the Cannes Lions festival. We understand the unique challenges and opportunities the city and Palais offers, and have deep ties to local and returning teams from AV team to agencies and brands. Our software was forged hand-in-hand with these teams, and is particularly suited to the types of events run in Cannes. 

Event tech that doesn’t save brands time is failing. In the words of the organisers RX France, we’re in the business of helping build businesses.